PRESS
'...pieces filled with wide-eyed wonder...there's a brightness here that is extremely appealing’ - Electronic Sound Magazine
'...it’s hard not to imagine the ebb and flow of a gentle sun-kissed current meandering through your speakers whilst listening to ‘Harp Swells’. Ultimately, Samson has made a beautiful album that adds another layer to an already interesting artist’ - CLASH
’As purveyor of music that ventures through complex sound layers and texturally rich tones, it's obvious why we are fans of his music.' i-D
'something really special' - Deb Grant, BBC 6 Music
'Par chance, la poésie existe encore et subsiste dans des belles âmes comme celles de l'anglais Will Samson' - Magic RPM
'Will Samson writes songs rooted in truth. 8/10' - CLASH
'I absolutely adore this' - Mark Radcliffe, BBC 6 Music
'A stunning new full-length...delicate strands of electronica, ambient and folk’ - Record Collector
'Samson's meditative mix of folk and electronica has an almost spiritual dimension’ - UNCUT
'the kind of smooth, shimmering palette that indie dreams are made of' - Loud & Quiet
'A beautiful, hushed and contemplative record, the falsetto reminding you of Bon Iver, the intricacy and tenderness recalling kindred spirits such as Nils Frahm and Sufjan Stevens' - The Sunday Times
'A delicate, persuasive balance between ambience and formal song structures… Minimal keyboard patterns are infilled with pattering, glitchy beats... Choir–like wash, pedal steel and double bass bring further colour.' - MOJO
'Gently cascading acoustics, country lapsteel and glitchy, crunchy tick-tocks, it might not just provide for want of serenity but for want of sleep: all the components shuffling quietly under the crackle of tape-machines.' - The Line of Best Fit
BIOGRAPHY
Unbound by genre limitations, Will Samson has spent over a decade exploring the spaces between electronic, folk and ambient sounds focused on immersive listening and analogue recording techniques. With maternal grandparents born in Chile & West Bengal (subsequently meeting in Kenya), Samson has often displayed a somewhat restless nature in both his artistic and personal life. Born in Oxford, he emigrated soon afterwards with his parents to Western Australia, where he lived for ten years before returning to the UK. A little over a decade later, he began shifting between Oxford and Berlin, then Brighton, Lisbon, Brussels and back to the England. It's clear to see why much of Samson's captivating work has often explored the nature of identity and belonging.
Will has released records through labels such as Wichita Recordings / PIAS (Bloc Party, American Football, Ride), 12k (Taylor Deupree, Ryuichi Sakamoto), Dauw and even UK dance label Aus Music. Tours have included shows with artists such as Ólafur Arnalds, S. Carey, Kurt Vile, Efterklang, Do Make Say Think and European festival slots at Rewire (NL), Explore The North (NL), Fusion (DE), Le Guess Who? (NL) plus many headline tours across the UK and Europe. Remixes and collaborations include Gold Panda, Masayoshi Fujita & The Album Leaf.
Previous press support has come from BBC 6 Music, BBC Radio 1, CLASH, Mojo, Uncut, Record Collector, Electronic Sound, KEXP, The Sunday Times, Le Monde, and many more.
TOUR HISTORY
HEADLINE TOURS
UK, France, Germany, Spain, Portugal, Belgium, Netherlands
SUPPORT TOURS
Efterklang, S. Carey, King Creosote, Kurt Vile, The Album Leaf
FESTIVALS
Le Guess Who? (NL), Rewire (NL), Explore The North (NL), Fusion (DE), Leffingeleuren (BE), Absolutely Free Festival (BE), Deep In The Woods (BE), Waking Life (PT)
STREAMING
7.5+ million Spotify streams
Top territories: UK, US, Belgium, France, Germany
Top city: London, UK
TEAM
Publishing: Manners McDade / jenna@fabermusic.com
Management: Singing Light / bradley@singing-light.co.uk
Press: 9PR / ian@9pr.co.uk
Labels: Wichita Recordings / PIAS, 12k, Talitres, Human Chorus
UPCOMING
New album ‘Sings Again’ out 22nd May 2026
